"Qualify every buyer who calls while I’m at a showing."

Your front desk on autopilot,
tailored to your business.

Tailor mine →
The cost of silence

A buyer who hangs up on voicemail doesn't leave one.

They call the next agent. The next agent picks up. The next agent books the showing. In real estate, the agent who responds first wins. There's no silver medal.

Sun · 8:43 PM

The Zillow lead that called the office

A buyer sees a listing on a portal and dials the number. Three agents are in showings. One's at dinner. The office line rings out. They call the next agent on the search results.

→ Marketing spend leaks out the back door.
Wed · 10:14 PM

The 10pm Instagram DM

A DM about Saturday's open house. Nobody's checking IG until tomorrow. By morning, the same buyer has DM'd two competing agents. The first one to reply gets the conversation.

→ Open-house traffic walks past your door.
Sat · 11:02 AM

The seller WhatsApp message

A homeowner asking for a market appraisal on a brownstone. Sits in the WhatsApp Business inbox until Monday. By then, two of your competitors have already booked walkthroughs.

→ Listing acquisition lost before it started.
Six channels. One AI. One inbox.

Buyers don't care which channel they reach you on.

They care how fast you respond. Central handles every surface real estate buyers and sellers actually use — same AI, trained on your listings.

Phone calls

Lead calls answered before voicemail. Pre-approval, timeline, area captured on the call. Showing booked into the right agent's calendar before the caller hangs up. 30+ languages.

Web chat

Visitor lands on a listing page asking about HOA, square footage, parking. AI answers from your actual listing data — not a generic FAQ. Conversation ends with a viewing booked.

Portal inquiries

Zillow, Realtor.com, Redfin email and form leads get an immediate, personalised reply with a viewing offered — before the buyer messages another agent.

Instagram DMs

A DM at 11pm asking about availability. AI replies immediately, captures the lead, and books the appointment before your team wakes up. Open-house posts get answered on the post AND in the inbox.

WhatsApp Business

A seller messages your number expecting a fast reply — they get one. Qualified, contextual, and routed to the right agent. Official WhatsApp Business API. Meta-compliant opt-in.

SMS & Messenger

Text-based listing inquiries handled instantly. No more messages sitting unread in a shared phone. Two-way SMS + Facebook Messenger with full thread history attached to the contact in your CRM.

Anatomy of a captured lead

From inbound to booked viewing. In 92 seconds.

A real call from a real listing inquiry. Picked up. Qualified. Routed. Booked. CRM updated. All before the buyer would have reached the next agent in their search results.

Live · Riverside Realty · 1:32 7:14 PM · Tue
AI · 0:00"Hi, this is Riverside Realty. How can I help today?"
Sarah · 0:04"Hey — I saw the listing on Maple Street, the three-bed. Can I see it tomorrow?"
AI · 0:11"Of course — 412 Maple. Are you working with a lender already?"
Sarah · 0:18"Pre-approved through Citizens. Looking to close in 30 days."
AI · 0:24"Great. Jordan's the listing agent. I have 4pm and 6pm tomorrow open — which works better?"
Sarah · 0:42"6pm. Should I bring the pre-approval letter?"
AI · 0:51"Yes please. I'll text the address and a short intake form right now. You're booked for 6pm tomorrow with Jordan."
CRM updated: Sarah K. · Pre-approved · 30-day · Listing 412
Showing on Jordan's calendar: Tomorrow 6:00 PM, 30 min
SMS sent: Address + intake form delivered to Sarah's mobile
One inbox · every channel

Stop checking five apps. Start checking one.

Every conversation across every channel — phone, web, IG, WhatsApp, Messenger, SMS, portals — in one place. Click any row to see the conversation handled.

Today's inbox · 7 open
SK
Sarah K.
Phone · 412 Maple
"Can I see it tomorrow?" → Booked 6pm
2m
MJ
Marcus J.
Instagram DM
"Saw your reel of the loft — open house Saturday?"
8m
EL
Elena L.
WhatsApp
"Looking for a market appraisal on a 3-bed in West Village"
17m
PG
Priya G.
SMS · Zillow
"Can I bring my partner to the 6pm showing?"
23m
DR
David R.
Web chat
"Pre-approved with Citizens, 30-day timeline"
41m
Sarah K. · Phone · 412 Maple Booked
"Saw the listing on Maple Street, the three-bed. Can I see it tomorrow?"
Sarah · 7:14 PM
"Are you working with a lender already?"
Central AI · 7:14 PM
"Pre-approved with Citizens. Closing in 30 days."
Sarah · 7:14 PM
"Great. Jordan has 4pm and 6pm tomorrow — which works?"
Central AI · 7:14 PM
"6pm please."
Sarah · 7:15 PM
"Booked. Sending the address and intake form now."
Central AI · 7:15 PM
Showing booked · CRM updated · Jordan notified
Sarah K. · Phone · 412 Maple Booked
"Saw the listing on Maple Street, the three-bed. Can I see it tomorrow?"
Sarah · 7:14 PM
"Are you working with a lender already?"
Central AI · 7:14 PM
"Pre-approved with Citizens. Closing in 30 days."
Sarah · 7:14 PM
"Great. Jordan has 4pm and 6pm tomorrow — which works?"
Central AI · 7:14 PM
"6pm please."
Sarah · 7:15 PM
"Booked. Sending the address and intake form now."
Central AI · 7:15 PM
Showing booked · CRM updated · Jordan notified
Marcus J. · Instagram DM New buyer
"Saw your reel of the loft — open house Saturday?"
Marcus · 2:08 PM
"Yep — 88 Willow, Sat 12–3pm, drop in. Want me to send the listing details?"
Central AI · 2:08 PM
"Yes please. Also do you take cash offers seriously?"
Marcus · 2:09 PM
"Always. The seller's flexible on close timeline. Listing details sent."
Central AI · 2:09 PM
Open-house RSVP captured · Listing brochure sent · Casey notified
Elena L. · WhatsApp Seller lead
"Looking for a market appraisal on a 3-bed in West Village"
Elena · 1:57 PM
"Hi Elena — happy to help. Address, year built, any recent renovations?"
Central AI · 1:57 PM
"117 Bleecker. 1920 brownstone. Renovated kitchen 2023."
Elena · 1:58 PM
"Got it. Riley specialises in West Village brownstones — Wed 11am or Thu 3pm for a walkthrough?"
Central AI · 1:58 PM
Seller lead · Routed to Riley · Appraisal slot offered
Priya G. · SMS · Zillow lead Booked
"Can I bring my partner to the 6pm showing?"
Priya · 1:51 PM
"Of course — bring whoever you'd like. Updated the booking. Anything specific you'd like Jordan to walk you through?"
Central AI · 1:51 PM
"We're focused on storage and natural light"
Priya · 1:52 PM
"Noted — Jordan will have that ready. See you at 6pm."
Central AI · 1:52 PM
Booking updated · Buyer prefs synced to Jordan
David R. · Web chat Pre-approved
"Pre-approved with Citizens, 30-day timeline. 2-bed Tribeca, $1.6–1.9M."
David · 1:33 PM
"We have three current listings in that range. Want me to send the matches and pencil in three viewings for next week?"
Central AI · 1:33 PM
"Yes please."
David · 1:34 PM
"Sent. Three slots: Tue 11am · Wed 4pm · Thu 6pm. All with Casey, our Tribeca specialist."
Central AI · 1:34 PM
3 viewings booked · Casey assigned · Listing matches sent

Click any conversation above — every channel, one AI, full context.

When 3 agents are in showings

The lead lands on the right agent's calendar. Automatically.

No shared inbox to fight over. No "I thought Casey was handling that." Routing rules you define — by area, listing assignment, property type, or round-robin — and every lead arrives with the qualification summary attached.

By area

A buyer asks about Tribeca — routed to Casey. A West Village brownstone seller — routed to Riley. Each agent gets the leads in their geographic territory.

By listing

If the inquiry is about 412 Maple, it goes to Jordan — the listing agent. Listing-level routing keeps every conversation with the agent who knows the property.

By round-robin

For general inquiries with no specific listing assignment, leads distribute evenly across your team. No one agent eats the queue.

Already running underneath this page — free

Capture isn't just answering. It's logging, booking, and training.

Every captured lead lands in Central CRM. Every showing books through Central Scheduler. The AI's listing knowledge comes from Central Docs. Repeat questions become training material in Ask Central. All five OS products free with every plan — already wired together.

Central CRM · auto-fed Scheduler · in-call bookings Docs · listing knowledge Ask Central · search every call
How it compares

What else have you tried?

Voicemail / IVR

The default that loses leads

  • Most callers hang up before leaving a message
  • No qualification, no booking, no record
  • By 9am tomorrow, the lead is somewhere else
Smith.ai · Ruby · MoneyPenny

Per-minute. Scripted. Voice only.

  • Bills compound on long real-estate calls
  • Voice only — no IG, WhatsApp, web chat, or portal
  • Takes a message. Doesn't book the showing.
Central

Flat-rate. Every channel. Books in-call.

  • Flat monthly price — every channel covered
  • Phone + web + IG + WhatsApp + Messenger + SMS
  • Books the showing into the right agent's calendar
Lead capture FAQ

What real estate teams ask first.

Most won't. The AI holds a natural, fluid conversation — not scripted IVR prompts. For voice specifically, we recommend setting an AI disclosure greeting in two-party-consent US states (CA, CT, FL, IL, MD, MA, MT, NV, NH, PA, WA).
Yes. Buyer and seller inquiries follow different qualification paths. Central identifies the lead type during the conversation and runs the appropriate questions: pre-approval and timeline for buyers, property details and motivation for sellers. Each routes to the right agent or team.
Central captures and responds to portal leads across every channel including email notifications and contact forms from Zillow, Realtor.com, Redfin, and others. Inquiries are logged, qualified, and followed up automatically.
After an open house, registered visitors get a personalised follow-up across the channel they signed in with — text, email, or DM. Professional and persistent, not dependent on an agent remembering on Monday.
Yes. Port your existing number — we handle the carrier transfer (typically 7–10 business days). Or use a Central-provisioned number live the same day. Either way, callers dial one number and Central answers instantly.
Live in minutes. Connect your phone number, point Central at your brokerage's website, add your agent availability and routing rules, and the AI starts answering lead calls. No developer needed.

The next listing lead is calling your office right now.

Every agent is in a showing. Central answers, qualifies, and books the viewing — before they call the next agent on the list.

Start free → Book a demo
Live in minutes · 10-day free trial · Card required · Cancel before day 10
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Win every listing →
FSBOs, expireds, sphere, open-house no-shows — re-engaged, sequenced, replied to.