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Your sales engine,
working your CRM.

Tell Central who to work next. AI segments your CRM and sphere, then writes the first message in your voice — before your morning coffee.

Tailor mine →

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Every brokerage has 200+ leads sitting cold in their CRM.
Past clients, sphere, open-house no-shows, dormant contacts.

Five plays.
Always running.

  • i.Past clients — anniversary touches, automatic.
  • ii.Open-house visitors — every name in your CRM, follow-up sequence within an hour.
  • iii.Sphere of influence — quarterly check-ins without you typing a word.
  • iv.Cold leads in your CRM — re-engagement, multi-channel, replies routed to you.
  • v.Uploaded prospect lists — FSBOs, expireds, sphere — sequenced the moment they hit your CRM.

No boolean strings.
Just describe who to work next.

Type a description. Central segments your CRM, sphere, and uploaded lists — then ranks who to call, email, and follow up. Refine in seconds.

Example prompt
"Past clients we haven't spoken to in 12+ months"
Returns 184 sphere contacts
Example prompt
"Open-house visitors from the last 6 events, still no follow-up"
Returns 312 untouched leads
Example prompt
"Cold leads in CRM with no activity in 90 days"
Returns 96 to re-engage

Personalized. Not "personalized."

Templates are dead. AI writes every email and SMS using your CRM history, your past notes, your prior conversations. Every message reads like an agent who actually knows the contact.

Mail-merge template
Hi {first_name},

I noticed your property at {address} came off the market recently. I work with sellers in {neighborhood} and would love to discuss how I can help.

Best,
Riley
AI-written, history-aware
Patricia —

You came to last spring's Bleecker open house but we never circled back — my fault. You'd mentioned you were eyeing a brownstone if anything good came up.

I've got two coming on next week that fit. Worth a quick chat Thursday?

Riley

AI references your data — CRM history, past conversations, your agent's notes, your knowledge base — and writes copy specific to your relationship with that prospect.

One play, in detail.
Sphere re-engagement.

Day 0 A past client crosses 12 months with no activity in your CRM. Central queues them.
Day 1 · 9:14 AM Personalized email drafted in your voice, referencing their last interaction and your past notes. Sent.
Day 2 · 2:30 PM Call attempt. If no answer, voicemail dropped. Text follow-up 30 minutes later.
Day 4 If still cold: a "thinking of you" check-in — soft, low-pressure, in your voice.
Day 7 Reply detected ("Maybe — call me Thursday"). Routed to you with the full thread.

Same shape applies to open-house visitors, cold CRM leads, sphere check-ins, and uploaded prospect lists. Five plays. Always running.

Already running underneath every plan

CRM, Scheduler, Docs, Builder, Ask Central. Free.

CRM — Contacts, deals, sequences, pipeline. Scheduler — Booking links, multi-agent calendars. Docs — LOEs, disclosures, e-signature, audit trail. Builder — Sites, landing pages, lead-capture forms. Ask Central — Find any deal, contact, or call in seconds.

Roughly $200/month if you bought these separately. Underneath every Central plan, free.

Stop building lists. Start winning listings.

Every dormant lead in your CRM. Every open-house visitor you never followed up. Every sphere contact you keep meaning to call — already being worked.

Start free → Book a demo
Live in minutes · 10-day free trial · No CSV exports required · CRM included free
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